Badger

Badger — Privacy Policy

Last updated: 14 July 2026
Effective date: 14 July 2026

This Privacy Policy explains how Foreverie Ltd (company number 17338477), registered office 128 City Road, London, EC1V 2NX, United Kingdom ("Foreverie", "we", "us", "our"), collects, uses, shares, and protects your personal data when you use the Badger app and related services (the "Service").

Foreverie is the data controller for the personal data described here. This Policy forms part of our Terms of Service. Terms defined there have the same meaning here.

Summary of the key points:


1. Who this Policy applies to

This Policy applies to all users of the Service. If you are under the age of digital consent in your country (13–16 depending on where you live), a parent or guardian must review this Policy and consent on your behalf. Additional protections apply to minors — see section 10.


2. The personal data we collect

2.1 Data you provide:

2.2 Data generated by your use of the Service:

2.3 Technical, device, and diagnostic data (collected automatically):

2.4 Data from third parties:

2.5 Data that stays on your device:
Some information is stored only in the app on your phone. We cannot see it, it is not uploaded to us, and it is removed when you delete the app. This includes your appearance and chat wallpaper choices, unsent message drafts, the cached results of matching your address book against Badger users, a tally of who you message most often (used to order the people suggested in invite and share pickers), and whether you have dismissed first-use tips.


3. Where the data comes from and cookies/SDKs

We collect data directly from you, automatically through your use of the app, and from our service providers and advertising/analytics partners. Our app and any websites use SDKs and similar technologies (for example, for analytics, crash reporting, push notifications, and advertising). Where required by law, we ask for your consent before using non-essential technologies, and you can manage these choices as described in section 9.


4. How and why we use your data (purposes)

We use personal data to:

(a) Provide the Service — create and manage your account, deliver messages and media, run Hangs (including issuing and validating QR tickets and recording attendance), deliver content you share into Badger from other apps, and enable the features you use.
(b) Secure the Service — authenticate you, prevent fraud, abuse, and spam, enforce our Terms, and keep the Service safe (including rate-limiting and detecting misuse).
(c) Communicate with you — send service messages, notifications, and respond to support requests.
(d) Improve and develop the Service — product analytics, crash and error diagnostics, testing, research, and troubleshooting.
(e) Personalise your experience — tailor content, suggestions, and features.
(f) Advertising and profiling (adult users who opt in only) — select, deliver, measure, and improve advertising, including profiling and targeting based on your Content (excluding encrypted Content), activity, inferred interests, and device/technical data.

Personalised advertising is off by default for everyone, everywhere. We only do this where all of the following are true: you are an adult; you have turned personalised ads on in Settings → Privacy & ads; you have not exercised "Do Not Sell or Share" or sent an opt-out signal such as Global Privacy Control; and, on iOS, you have allowed app tracking. If any of those is missing, you may still see ads, but they will be non-personalised and will not be based on profiling you. We never do this for users we know or reasonably believe to be under 18, and where we cannot establish that a user is an adult we treat them as a minor.

(g) Comply with law — meet legal obligations, respond to lawful requests, and establish, exercise, or defend legal claims.


5. Legal bases (UK/EU users)

Where the UK GDPR or EU GDPR applies, we rely on the following legal bases:

PurposeLegal basis
Providing the Service and your accountPerformance of a contract (Art. 6(1)(b))
Security, fraud/abuse prevention, moderation and reportingOur legitimate interests (Art. 6(1)(f)) in running a safe service, and compliance with our legal obligations
Product analytics, crash and error diagnosticsOur legitimate interests (Art. 6(1)(f)) in a reliable, working app — you can opt out in Settings → Diagnostics
Advertising, profiling, and targeted/personalised adsYour consent (Art. 6(1)(a)), which you give by turning personalised ads on and can withdraw at any time
Service communicationsContract / legitimate interests
Marketing communications from usConsent (which you can withdraw at any time)
Legal complianceCompliance with a legal obligation (Art. 6(1)(c))

Where we rely on consent, you can withdraw it at any time without affecting prior processing. Where we rely on legitimate interests, you can object (section 9). We do not use special-category data for profiling or advertising.


6. End-to-end encryption

Certain Content is end-to-end encrypted, meaning it is encrypted on your device and readable only by the intended recipients. We cannot access, read, or use end-to-end encrypted Content, and it is never used for advertising, profiling, personalisation, or analytics. Related metadata (such as who sent a message and when) is not encrypted and may be processed as described in this Policy. If you lose access to your keys or device, encrypted Content may be unrecoverable.


7. When and with whom we share data

We share personal data only as described here. We do not share the content of end-to-end encrypted Content with anyone.

We do not sell or share the content of your private messages for advertising.


8. International data transfers

We and our providers may process personal data outside the UK/EEA, including in the United States. Where we transfer data internationally, we use appropriate safeguards required by law — such as the UK International Data Transfer Agreement / Addendum and the EU Standard Contractual Clauses, together with additional measures where needed. You can request details of these safeguards using the contact details in section 14.


9. Your privacy rights and choices

Subject to applicable law, you have the right to:

The controls in the app:

How to exercise your rights: use the in-app controls above, or contact us at support@badgerapp.co.uk. We will respond within the timeframes required by law and will not discriminate against you for exercising your rights. You also have the right to complain to a supervisory authority — in the UK, the Information Commissioner's Office (ico.org.uk); in the EU, your local Data Protection Authority.


10. Children and minors

10.1 The Service is available to users aged 13 and over. Where a user is under the local age of digital consent (13–16), we require parental or guardian consent.

10.2 We do not knowingly use the personal data of any user we know or reasonably believe to be under 18 for profiling-based or targeted advertising, and we do not "sell" or "share" minors' data for advertising. This exclusion is enforced in the app itself and cannot be overridden by a setting; where a user's age is unknown, we treat them as a minor. This reflects the EU Digital Services Act, the UK Age Appropriate Design Code (Children's Code), the GDPR, and US state-law protections for minors.

10.3 We apply heightened privacy protections for minors, including privacy-protective defaults and data minimisation for those accounts.

10.4 If you believe a child has provided us with personal data without appropriate consent, contact support@badgerapp.co.uk and we will take appropriate steps, including deletion where required.


11. US state privacy rights (California and others)

11.1 If you are a resident of California or another US state with applicable privacy law, you have rights including to know, access, correct, and delete your personal information, to opt out of targeted advertising and the "sale" or "sharing" of personal information, and to limit certain uses — and not to be discriminated against for exercising them.

11.2 Do Not Sell or Share My Personal Information / Opt out of targeted advertising: you can exercise this in Settings → Privacy & ads, by using a recognised opt-out preference signal (such as Global Privacy Control) where supported, or by contacting support@badgerapp.co.uk. Note that personalised advertising is off unless you have turned it on.

11.3 We do not knowingly sell or share the personal information of consumers under 16 without the opt-in consent required by law (and, for under-13s, we do not knowingly collect such information for these purposes at all).

11.4 To the extent we "sell" or "share" personal information (as those terms are defined by applicable law) for advertising, the categories involved are identifiers, device/technical data, and inferred characteristics of adult users who have opted in. We do not sell or share sensitive personal information for these purposes without the required consent.


12. Data retention

We keep personal data only for as long as necessary for the purposes described here, then delete or anonymise it. Retention depends on the type of data and the reason we hold it — for example:

When you delete your account, we delete or anonymise your data in line with this Policy and our Terms, subject to those limited exceptions.


13. How we protect your data

We use technical and organisational measures appropriate to the risk, including end-to-end encryption for eligible Content, encryption in transit, access controls, authentication, and abuse and rate-limiting protections. No system is completely secure; we cannot guarantee absolute security, and you are responsible for keeping your device and credentials safe. We will notify you and the relevant authorities of a personal data breach where required by law.


14. Changes to this Policy and how to contact us

14.1 We may update this Policy from time to time. If we make material changes, we will provide reasonable notice (for example, in-app or by email) and, where required, obtain your consent. Changes take effect on the stated effective date. The current version is always available in the app and at www.badgerapp.co.uk/privacy.

14.2 Contact us:

Foreverie Ltd
Company number: 17338477
Registered office: 128 City Road, London, EC1V 2NX, United Kingdom
Privacy enquiries / Data Protection contact: support@badgerapp.co.uk
General support: support@badgerapp.co.uk

You have the right to lodge a complaint with your data protection authority (in the UK, the ICO at ico.org.uk).